Personal likeness rights

Personal likeness rights, often called "right of publicity," protect an individual's ability to control and profit from the commercial use of their name, image, or likeness. This means that others cannot use your identity for advertising or other commercial purposes without your permission. These rights help ensure that individuals can maintain their personal brand and prevent unauthorized exploitation. While laws vary by location, these rights are generally aimed at protecting privacy, personality, and the economic interests tied to one's identity.