Georgia’s Right of Publicity Statute

Georgia's Right of Publicity Statute protects an individual’s name, image, or likeness from being used for commercial purposes without their consent. This law allows people, including celebrities and public figures, to control how their identity is used and prevents unauthorized exploitation for financial gain. The right exists during a person’s lifetime and can be passed on to their heirs after death. Essentially, it ensures that individuals maintain control over their personal brand and can benefit from their own fame and identity in a commercial context.