Posthumous publicity rights

Posthumous publicity rights refer to the legal rights that allow an individual's image, name, or likeness to be protected even after their death. These rights enable the deceased person's estate or heirs to control how their identity is used commercially, like in advertisements, merchandise, or media. The goal is to prevent unauthorized exploitation of the deceased's persona, preserving their legacy and potentially generating income for their family. The specifics of these rights can vary by jurisdiction and not all places recognize them, so the protection can depend on local laws.