The Right of Publicity: Privacy Reimagined for a New Century

The Right of Publicity is a legal concept that allows individuals to control how their name, image, and likeness are used commercially. It protects against unauthorized exploitation, ensuring that people can profit from their identity, especially in advertising or media. This right is important as it redefines privacy in our digital age, where personal images can be easily shared and misused. Essentially, it empowers individuals to maintain control over their personal brand and prevents others from using their identity without consent, thus balancing personal privacy with commercial interests.