Under Armour

Under Armour is a sports apparel and footwear company founded in 1996 by Kevin Plank. It specializes in performance clothing designed to enhance athletic performance by wicking away sweat and regulating body temperature. The brand gained popularity for its innovative moisture-wicking fabrics and has since expanded into footwear and accessories. Under Armour targets athletes and fitness enthusiasts, promoting a lifestyle of health and active living. The company has faced competition from larger brands like Nike and Adidas but continues to grow, focusing on performance technologies and collaborations with professional athletes.