The Sports Business Handbook

The Sports Business Handbook is a comprehensive guide that explores how sports organizations operate commercially. It covers key areas like marketing, revenue streams, media rights, sponsorships, event management, and strategic planning. The book provides insights into the unique challenges and opportunities in the sports industry, helping readers understand how sports entities generate income, engage fans, and build successful brands. It's useful for students, professionals, or anyone interested in the business side of sports, offering practical concepts and real-world examples to grasp how sports organizations run like complex businesses.