Out-of-Home Advertising (OOH)

Out-of-Home Advertising (OOH) refers to advertising formats that reach consumers when they are outside their homes. It includes billboards, transit ads on buses or trains, digital displays in public spaces, and posters in high-traffic areas. OOH campaigns aim to increase brand awareness and reach a broad audience during their daily routines, often in high-visibility locations. It is a cost-effective way for brands to communicate messages to large, diverse groups of people, benefiting from repeated exposure in busy environments. OOH remains a vital part of integrated marketing strategies due to its wide reach and high impact.