trust in advertising

Trust in advertising refers to the confidence consumers have in the accuracy and honesty of information presented in ads. When trust is strong, people are more likely to believe the claims made, choose the advertised products, and remain loyal to brands. Factors influencing trust include the credibility of the source, transparency about product benefits and risks, consistency of messaging, and positive past experiences with the brand. In an age of misinformation, brands that prioritize honesty and ethical practices are more likely to build and maintain consumer trust.