Consumer trust

Consumer trust refers to the confidence that customers have in a brand, product, or service. It is built on factors such as transparency, reliability, quality, and ethical practices. When consumers trust a company, they are more likely to purchase its products, recommend it to others, and remain loyal over time. This trust is often influenced by consistent experiences, positive reviews, effective communication, and how a company responds to issues or crises. In today's market, where options are abundant, fostering consumer trust is crucial for a business's long-term success.