Griffiths' Consumer Protection Theory

Griffiths' Consumer Protection Theory emphasizes the need for legal and ethical safeguards to protect consumers in the marketplace. It argues that consumers often lack the knowledge or power to make fully informed decisions, which can lead to exploitation by businesses. The theory advocates for regulations that ensure transparency, fairness, and safety in transactions, empowering consumers to make better choices. Ultimately, it seeks to create a balance between consumer rights and business interests, fostering a fairer and more equitable economic environment.