Trust Barometer (Edelman)

The Edelman Trust Barometer is an annual survey that measures and analyzes the level of trust people have in institutions like government, businesses, NGOs, and the media worldwide. It gauges public confidence in how these institutions operate and what they stand for. The findings help organizations understand the factors that influence trust, identify areas for improvement, and shape communication strategies. Essentially, it provides insights into societal confidence, highlighting whether institutions are seen as competent, ethical, and transparent, which is vital for maintaining social stability and effective leadership.