World Federation of Advertisers

The World Federation of Advertisers (WFA) is an international organization representing major companies that spend on advertising and marketing. Its goal is to promote effective, responsible, and sustainable marketing practices worldwide. WFA advocates for policies that benefit advertisers and consumers, fosters collaboration among businesses, and shares best practices across different countries. By providing a unified voice, it helps its members navigate global advertising challenges, ensure ethical standards, and drive positive change in the industry.