Advertising Self-Regulatory Council

The Advertising Self-Regulatory Council (ASRC) is an organization that helps ensure advertisements are truthful and fair. It provides industry-led guidelines and oversees complaint processes to maintain trust between consumers and advertisers. When a consumer or competitor believes an ad is misleading or inappropriate, they can file a complaint with ASRC, which then reviews the case. If the ad is found to violate standards, the advertiser may be asked to change or stop the ad. ASRC promotes responsible advertising practices, supporting transparency and integrity in the marketplace without government intervention.