user behavior tracking

User Behavior Tracking refers to the methods used by websites and apps to collect data on how users interact with their platforms. This can include monitoring clicks, time spent on pages, and navigation patterns. The goal is to understand user preferences and improve the overall experience. For example, online retailers may use this information to recommend products based on past searches. While this tracking can enhance personalization, it also raises privacy concerns, as users may not always be aware of what data is being collected and how it is used.