Piwik (Matomo)

Piwik, now known as Matomo, is an open-source analytics platform that helps website owners understand how visitors interact with their site. It tracks data such as visitor numbers, page views, time spent on pages, and traffic sources. Unlike some analytics tools, Matomo emphasizes user privacy and data ownership, allowing website owners to store and control their data locally or on their own servers. This helps businesses make informed decisions to improve their website's performance and user experience, all while maintaining transparency and respecting visitor privacy.