Universal Analytics

Universal Analytics is a web analytics service by Google that helps website owners track and analyze how visitors interact with their site. It collects data on user behavior, such as page views, session duration, and conversion rates, allowing businesses to understand their audience better and optimize the user experience. This tool replaces traditional tracking methods by providing a more flexible way to analyze data across different devices and platforms. Ultimately, it aims to enhance decision-making based on user insights, improving online marketing strategies and website performance.