cohort analysis

Cohort analysis is a research method used to understand how specific groups of people (called cohorts) behave over time. A cohort usually shares a common characteristic, such as being born in the same year or starting a new job at the same time. By tracking these groups, analysts can identify trends, patterns, and changes in behavior, helping organizations make informed decisions. For example, businesses might study a cohort of customers who made their first purchase in 2022 to see how their buying habits evolve, allowing the business to tailor marketing strategies effectively.