Demographic Cohorts

Demographic cohorts are groups of people who share common characteristics, typically born during the same time period, such as a decade or a generation. These groups often experience similar cultural, social, and economic influences that shape their attitudes, behaviors, and values. Examples include Baby Boomers, Generation X, Millennials, and Generation Z. Studying cohorts helps us understand how different age groups impact society, markets, and history, as their shared experiences influence their perspectives and decisions over their lifetime.