Churn prediction models

Churn prediction models are tools used by businesses to identify customers who are likely to stop using their services or products. By analyzing customer behavior, preferences, and interactions, these models can highlight patterns that indicate a risk of churn. This allows companies to proactively engage and retain those customers through targeted offers or improved service. Essentially, it’s a way to understand customer dissatisfaction before it leads to losing business, ensuring that companies can maintain a loyal customer base and enhance their overall performance.