Churn Prediction

Churn prediction involves using data analysis to identify customers who are likely to stop using a company's product or service. By examining patterns such as purchase history, engagement levels, and customer feedback, businesses can forecast which customers might leave in the near future. This helps them proactively address issues, improve customer satisfaction, and implement targeted strategies to retain valuable clients. Essentially, it's about understanding and anticipating customer behavior to reduce turnover and maintain a strong, loyal customer base.