Customer churn literature

Customer churn refers to the phenomenon of customers stopping their relationship with a company or service. The research literature explores why customers leave, how to predict who might churn, and strategies to retain them. Studies analyze patterns, behaviors, and factors influencing churn, such as price, service quality, or customer satisfaction. The goal is to identify at-risk customers early and implement targeted interventions to improve retention, ultimately helping businesses maintain a loyal customer base and increase profitability.