App Engagement

App engagement refers to how actively users interact with a mobile application. It includes actions like opening the app, spending time on it, and using its features regularly. High engagement means users find the app valuable and enjoyable, leading to repeated use. This is important for businesses as it can translate into customer loyalty, increased revenue, and better user feedback. Tracking engagement metrics, like daily active users or time spent in the app, helps developers improve the app and tailor it to user preferences, ultimately enhancing the overall user experience.