Gamification

Gamification involves applying game-like elements—such as point scoring, competitions, rewards, and progress tracking—in non-game contexts to motivate engagement and improve performance. It leverages our natural desires for achievement, recognition, and challenge to make activities more interactive and enjoyable. Commonly used in education, marketing, and workplace settings, gamification encourages participation and sustained effort by making tasks feel more like a game, while still serving practical goals. It’s a strategic way to drive behavior change and increase motivation without relying solely on traditional incentives.