Rewards Program

A rewards program is a marketing strategy used by businesses to encourage customer loyalty. Customers earn points or benefits by making purchases or engaging with the brand. These points can be redeemed for discounts, free products, or exclusive offers. The goal is to incentivize repeat business and strengthen the relationship between the customer and the brand. Common examples include frequent flyer miles, credit card rewards, and store loyalty cards. By participating, customers not only save money but also feel valued for their continued patronage.