gamification in marketing

Gamification in marketing involves applying game-like elements to non-game contexts, such as quizzes or loyalty programs, to engage customers and enhance their experience. It encourages participation by introducing rewards, challenges, or competitions, making activities more enjoyable and motivating. For example, a brand might create a trivia game where users earn points for answering questions correctly, which can be redeemed for discounts or prizes. This approach not only helps increase customer interaction but also fosters brand loyalty by making the experience interactive and rewarding.