Octalysis Framework

The Octalysis Framework is a tool used to understand what motivates people to engage with a product or service. It organizes motivation into eight core drives, such as making people feel accomplished, connected, or curious. By analyzing these drives, designers can create more engaging experiences that tap into intrinsic motivations like achievement, social connection, or curiosity. The framework helps identify strengths and weaknesses in user engagement strategies, ensuring efforts are balanced and targeted. Overall, it provides a structured way to understand and enhance user motivation and enjoyment in various digital and real-world contexts.