Interactive Advertising

Interactive advertising refers to ads that actively engage viewers rather than just delivering a static message. It encourages users to participate through actions like clicking, typing, playing games, or exploring content, creating a two-way communication experience. This approach helps brands connect more effectively with their audience, collect valuable feedback, and personalize marketing efforts. Examples include clickable banners, quizzes, interactive videos, and social media campaigns that invite user interaction. Overall, interactive advertising transforms passive viewers into active participants, making the advertising process more engaging, memorable, and impactful.