Skippable Ads

Skippable ads are video advertisements that viewers can choose to skip after a few seconds of watching. Typically found on platforms like YouTube, these ads allow users to decide whether they want to engage further or move on to their content without watching the full ad. Advertisers benefit because they pay only when viewers watch a certain duration, which encourages them to create more engaging content. This format balances the interests of advertisers and viewers, giving audiences a sense of control over their viewing experience while still providing a way for brands to reach potential customers.