tactile advertising

Tactile advertising refers to marketing strategies that engage a person's sense of touch to create a memorable experience with a brand or product. This can involve using textured materials, innovative packaging, or interactive displays that encourage consumers to physically interact with the advertisement. The idea is that by incorporating touch, advertisers can enhance emotional connections, make their message more impactful, and encourage purchases. For example, a soft fabric promotion for a clothing brand or a textured promotional mailer can leave a lasting impression and differentiate the brand from competitors.