blind consumers

Blind consumers are individuals who are unable to see or have significant visual impairments that limit their ability to perceive visual information. When making purchasing decisions or using products, they may rely on their other senses, assistive technologies, or accessible design features such as audio descriptions or tactile interfaces. Businesses and designers focus on creating inclusive products and services that accommodate their needs, ensuring equal access and a smooth experience, whether through accessible packaging, websites, or customer support. Recognizing and addressing these needs helps promote fairness, independence, and inclusivity in the marketplace.