touchpoint marketing

Touchpoint marketing refers to the strategic approach of engaging customers at various points of interaction with a brand or business. These touchpoints can include online ads, social media, websites, in-store visits, customer service, or packaging. The goal is to create a consistent and positive experience throughout the customer journey, building trust and loyalty. By managing each touchpoint effectively, companies can influence customer perceptions and increase the likelihood of repeat business, ensuring that every interaction reinforces their brand message and supports customer satisfaction.