App Store Optimization (ASO)

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store or Google Play. By optimizing various elements such as the app's title, keywords, description, and visuals, developers aim to attract more users and increase downloads. Think of it as search engine optimization (SEO) for apps; the better an app is optimized, the more likely it is to appear at the top of search results, leading to greater exposure and higher chances of user engagement.