App Store Optimization

App Store Optimization (ASO) is the process of improving an app's visibility and appeal in app stores like Apple's App Store and Google Play. It involves optimizing elements such as the app title, description, keywords, screenshots, and user reviews. The goal is to increase the app's ranking in search results, attract more downloads, and ultimately improve user engagement. By focusing on relevant keywords and creating a compelling presentation, ASO helps potential users discover the app more easily and understand its value, leading to higher download rates and better user retention.