organic downloads

Organic downloads refer to app or software installations that occur naturally, without paid advertisements or promotional campaigns. These downloads happen when users discover the app through search engines, app store searches, word of mouth, or social sharing, based on their genuine interest. They are considered valuable because they indicate authentic interest and often lead to more engaged users. Unlike paid downloads, organic downloads typically require less marketing spend, highlighting the app's popularity and quality as perceived by real users. Monitoring organic downloads helps developers understand organic growth and the effectiveness of their app’s reputation and visibility.