Apple Search Ads

Apple Search Ads is a platform that allows app developers to promote their apps directly within the App Store. When users search for keywords related to an app, these ads appear at the top of the search results, making the app more visible. Developers can customize their advertising campaigns, choose specific keywords, and set budgets. The system operates on a pay-per-click model, meaning developers only pay when someone taps on their ad. This targeted advertising helps app creators reach potential users more effectively, increasing downloads and engagement.