Cohorted Marketing

Cohorted marketing refers to the strategy of grouping people based on shared characteristics or behaviors to tailor marketing efforts more effectively. Instead of targeting everyone with the same message, businesses create "cohorts"—like age groups, interests, or purchasing habits—to deliver personalized content or offers. This approach enhances engagement and improves conversion rates, as it addresses the specific needs and preferences of each group. By understanding what different cohorts value, companies can build stronger connections and foster loyalty among their customers.