GA4 (Google Analytics 4)

Google Analytics 4 (GA4) is a web analytics tool that helps businesses understand their online audience and user behavior. Unlike its predecessor, GA4 focuses on tracking user interactions across websites and apps, providing a more holistic view of customer journeys. It uses advanced machine learning to offer insights and predictions about user actions, helping organizations make data-driven decisions. GA4 also emphasizes privacy, adapting to new regulations while still delivering valuable information. In essence, it helps businesses measure their online performance and improve user experience effectively.