cross-platform tracking

Cross-platform tracking is a method used by companies to monitor and understand how users interact with their content across different devices and platforms, such as smartphones, tablets, and computers. It involves collecting data from various sources and linking user activity to create a unified profile. This helps businesses see the full picture of user behavior, improve marketing strategies, and ensure a seamless experience regardless of device. Essentially, cross-platform tracking connects the dots between different devices a person uses, providing insights into their preferences and actions over multiple channels.