Event Tracking

Event tracking is a method used to monitor and analyze specific actions users take on a website or app, such as clicking a button, submitting a form, or watching a video. By tracking these interactions, businesses can better understand user behavior and assess how effectively their digital properties are engaging visitors. This information helps optimize user experience, improve content, and make data-driven decisions to achieve specific goals. In essence, event tracking provides detailed insights into user activities to inform strategic improvements.