Tag Management System (TMS)

A Tag Management System (TMS) is a tool that helps website owners manage and deploy various snippets of code, known as "tags," which track user activity and gather data. Instead of adding these tags directly into a website's code, a TMS allows users to easily add, edit, or remove tags through a user-friendly interface. This streamlines processes like setting up analytics, tracking marketing campaigns, and enhancing website functionality without requiring extensive technical knowledge. By using a TMS, businesses can efficiently manage their online data and improve decision-making based on user insights.