server-side tagging

Server-side tagging is a way of managing website data collection where instead of using the visitor’s browser to send information to various tools (like analytics or marketing platforms), data is sent from your website to a secure server first. The server then processes and forwards this information to the relevant services. This approach improves website speed, enhances data privacy, and offers better control over what data is shared. Essentially, it centralizes and streamlines data handling, making digital marketing and analytics more efficient and secure.