BrightTag (now Signal)

BrightTag, now known as Signal, is a marketing technology platform that helps companies collect, analyze, and coordinate data from various online channels. By integrating data from websites, apps, and marketing campaigns, Signal enables businesses to understand customer behaviors and tailor their advertising efforts effectively. It acts as a central hub, ensuring consistent and real-time data sharing across marketing tools, which improves targeting, personalization, and overall campaign performance. Essentially, Signal streamlines an organization’s ability to use customer data responsibly and efficiently for smarter, more impactful marketing.