Tag Management System

A Tag Management System (TMS) is a tool that helps website owners organize and control the snippets of code, called tags, used to collect data and track user interactions. Instead of adding these codes directly to each webpage, the TMS acts as a centralized dashboard where all tags can be managed, updated, and deployed efficiently. This simplifies website maintenance, improves loading times, and ensures accurate data collection for analytics, marketing, and optimization efforts. Overall, it streamlines the process of managing multiple tracking and marketing tools on a website.