website analytics

Website analytics involves collecting and analyzing data about visitors to a website. It helps understand how users find and interact with the site, such as which pages they visit, how long they stay, and where they come from. This information enables website owners to improve user experience, optimize content, and achieve business goals more effectively. Essentially, website analytics is like a report card that shows how well the website is performing and where there’s room for growth, guiding decisions based on real user behavior rather than assumptions.