Retargeting Campaigns

Retargeting campaigns are a form of online advertising designed to re-engage users who have previously visited a website or interacted with a brand but didn't make a purchase. When you browse a site, a small piece of code places a cookie in your browser. Later, as you visit other sites, ads for the original brand will appear, reminding you of what you viewed. This strategy aims to keep the brand top-of-mind and encourages users to return and complete their purchase, ultimately increasing conversion rates and sales for the business.