Dynamic Remarketing

Dynamic remarketing is a digital advertising strategy that targets users who have previously visited your website but did not make a purchase. It displays personalized ads featuring products or services that those users have viewed, encouraging them to return and complete their transaction. For example, if you looked at shoes but didn’t buy them, you might later see ads for those same shoes while browsing other sites. This approach aims to increase conversions by reminding potential customers of their previous interest and providing a tailored shopping experience.