Behavior Targeting

Behavior targeting is a marketing strategy that focuses on using information about people's online behavior to deliver personalized advertisements. By tracking users' activities, such as websites they visit and products they click on, companies can tailor their ads to match individual interests and preferences. This helps ensure that the ads are more relevant to the user, increasing the likelihood of engagement and conversion. Essentially, behavior targeting aims to connect brands with consumers in a more meaningful way based on their previous online interactions.