targeting algorithms

Targeting algorithms are computer processes that analyze data to identify specific audiences or individuals most likely to be interested in a product, service, or message. They examine factors like browsing habits, location, demographics, and online behavior to predict what someone might find relevant. This allows marketers to deliver more personalized and effective advertisements. Essentially, targeting algorithms help ensure that the right message reaches the right person at the right time, increasing the chances of engagement and conversion while reducing wasted advertising efforts.