personalized advertising

Personalized advertising is a marketing strategy that uses information about your online behavior, preferences, and demographics to display ads tailored specifically to you. When you browse websites or use apps, companies collect data like your interests, location, or browsing history to understand what products or services might appeal to you. This allows them to show more relevant ads, increasing the likelihood you'll find them interesting and engaging. Essentially, it's a way for advertisers to focus their messages on individuals based on their unique habits and preferences, making advertising more efficient and personalized.