Behavioral Advertising

Behavioral advertising is a method used by companies to deliver personalized ads to individuals based on their online behavior. This includes tracking how users interact with websites, the types of products they visit, and their search history. By analyzing this data, advertisers can show relevant ads that align with a person’s interests, increasing the chances of engagement. This practice raises privacy concerns, as it involves collecting and using personal data, but it also aims to enhance the online shopping experience by connecting consumers with products they are more likely to want.